Orkan Baştürk

When Google displays outdated pricing, wrong store hours, or a broken sitelink for your company, you know exactly where to go: you log into...

Two weeks before the peak Q4 holiday shopping surge, the founder of a fast-growing direct-to-consumer (D2C) apparel brand sat reviewing ad accounts and lifecycle...

In late 2025, during an executive board meeting for a fast-scaling financial technology (fintech) startup, an all-too-common scenario unfolded. At one end of the...

When OpenAI rolled out its self-serve ChatGPT Ads portal across more than 90 global markets in September 2026, plenty of performance marketers didn't hesitate....

In 2026, for a VP of Digital Marketing, Growth Lead, or Website Operations Manager, data privacy is no longer just a static "Privacy Policy"...

Imagine closing your laptop, turning off your phone, and walking away from your desk while your marketing assistant continues executing complex operational tasks in...

During a Monday morning executive growth meeting, Deniz, the head of marketing for a scaling direct-to-consumer e-commerce brand, made a confident proposal: "Let's hand...

In the autumn of 2025, a growth marketer for an emerging direct-to-consumer fashion label embarked on an aggressive content scaling experiment: publishing 60 high-gloss...